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Red dot Award: Studio ABD, India

March 18, 2010

Studio ABD is one of the first companies in India to win the pretigious Red Dot Award. The product in focus is the BPL Studylite.

As ABD mentions, “BPL approached ABD with a unique insight – millions of students across India go through anxiety and stress during exam times, especially when there is a power-cut. This not only results in mental stress, but there is considerable strain on the eyes due to the poor quality of ambient light. This very insight became an inspiration for an opportunity to design a unique product for a unique Indian situation.”

The lamp designed so as to resemble a gentle, soothing yet enlightening halo is lightweight, compact, portable and energy-efficient as it is a ring of LED’s.

Click: Concept and award information

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