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iPhone 4- Human Connect

June 8, 2010

The iPhone 4 was a trending topic on Twitter in tandem with the Apple conference. So, even as every single blog may put it up, it is no reason we should not.

The steel band forming the main framework along with being an antenna blew us away. This is not just a product of ingenious engineering and technical design alone. But with features and new terms like Facetime, the marketing is designed to propagate this phone to be more than just another gizmo.

It’s entire “packaging”  is a physical manifestation of the very intangible emotional design.

The human connect, technology like front-back camera swapping, multi-tasking, easy mail threading, are intelligent derivatives from a very insightful user behaviour research. For technical specifications and analysis you may visit any gizmo-specific sites.

By losing it’s flat-pebble appearance, it gets  a new cleaner, sleeker form that houses more than ever before.

The iPhone is suddenly a definite desirable than before.

THE VIDEO

Text: Swa

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One Comment leave one →
  1. Vijeta permalink
    June 10, 2010 2:31 PM

    Well said! Creating the desired emotional impact is indeed one of the most difficult things to achieve in design…. hats off to the brains behind it!

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