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June 30, 2010

NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives involved will receive a brand new pair of NIKE shoes and will be asked to use sport as inspiration to challenge their function. The project will be documented on this website and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010.”

Some we liked on First Look: Though they make extremely cool looking trainers with the Greek inspiration, Goddess Nike by Tom Easley may not exactly challenge function. While the painstakingly woven Trainers for Voyeurs by  THIS IS Studio look warm and comfortable, but yet again fail to challenge the function with their concept.

Source + Pictures: Nike78

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