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The Fun Theory

July 9, 2010

The Fun Theory is an initiative by Volkswagen and  is dedicated to the thought that “something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

Our favourite entry is the World’s Deepest Bin which is an amazing idea to encourage people to use the dust-bin often by providing an amusement factor.

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